If you're going to advertise, it makes sense to spend your advertising money where you get the most results... Radio! Here are few reasons why radio is your best choice.
| Radio escapes advertising's clutter. | Today's newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today's radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium. |
| Radio is the cost effective medium. | Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising. |
| You're always on the front page with radio. | With radio advertising you are front and center in the listener's attention span when your ad is on the air. You're never buried on page 42 and you're never surrounded by your competitor's ads. With radio, you are always on the front page. |
| Reach is nice, but frequency sells. | Newspaper and TV are reach media - they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands - except on radio. Radio is the reach and frequency medium you can afford. |
| Radio sells everywhere. | Radio is the only true mobile medium. In the car, at work, and at play, radio is there... the companion and the advertising force your customers take with them wherever they go. |
| Radio is an active medium in an active society. | Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today's hotly competitive marketplace demands an active medium. That's radio! |
If you're an independent producer or show host and would like to find out how to get your radio program on Pravasvani-KLOK and/or WLIE, please contact us. Block programming is available for independent producers, show hosts, and religious organizations. We can help you create the kind of program that your community or organization needs to get your message heard by the target audience you desire to reach. Your program will be created and produced by you with guidance by Pravasvani-KLOK and/or WLIE to offer a professional sound backed by the vast coverage of a solid day and night bay area radio signal.
KLOK 1170AM California
Raj Kumar: 1.855.PV.Radio (1.855.787.2346)
For detail information, download the Media kit on KLOK 1170AM Pravasvani Radio - Media Kit
WLIE 540AM New York
Raghu Malladi: 631.787.2545
For detail information, download the Media kit on WLIE 540AM Pravasvani Radio - Media Kit
For more information regarding customized marketing programs: Please call our business office at 1-855-PV-RADIO (1-855-787-2346) or e-mail us at contact@pravasvani.com
